Fizz Read online

  Ellwood, David. “The American Challenge in Uniform: The Arrival of America’s Armies in World War II and European Women.” European Journal of American Studies, special issue 2012, document 8 (March 29, 2012): http://ejas.revues.org/9577.

  Emporia Gazette. “The Crusade.” March 12, 1929. Robert Winship Woodruff Papers.

  Florence Times–Tri-Cities Daily. “Spruce Beer Has Roots in American Tradition.” May 1, 1976.

  Florida Times-Union. “Coca-Cola’s Claim Its Diet Beverage Is Now No. 3 Disputed by Seven-Up.” March 8, 1984.

  Forbes. “Pepsi’s Double Trouble.” June 15, 1951.

  Gallagher Report. “Cyclamate Ban Leaves Bitter Aftertaste.” Vol. 17, no. 46 (November 12, 1969). Robert Winship Woodruff Papers.

  Garner, Phil. “Have a Coke and a Smile. Or Else!” Atlanta Journal and Constitution, October 28, 1979.

  Garrett, Franklin M. “Benjamin Franklin Thomas.” Unattributed and undated news clipping. Coca-Cola Collection.

  George, Dan. “For Coca-Cola, Bottle Was Shape of Things to Come.” Atlanta Journal and Constitution, August 20, 1989. Coca-Cola Collection.

  Gertner, David, Rosane Gertner, and Dennis Guthery. “Coca-Cola’s Marketing Challenges in Brazil: The Tubaínas War.” Thunderbird International Business Review 47, no. 2 (March/April 2005): 231–254.

  Gladwell, Malcolm. “U.S. Expected to Lift Ban on Cyclamate: Sweetener Harmless, Most Experts Say.” Washington Post, May 16, 1989.

  Graham, Jane. “Made in Scotland from Patriotism.” Guardian, June 3, 2008. www.guardian.co.uk/culture/tvandradioblog/2008/jun/03/madeinscotlandfrompatrioti.

  Great Speckled Bird. “Earth Week April 17–26: It’s the Real Thing.” Vol. 3, no. 16 (April 20, 1970).

  Grey, John S. “The Advertising of Hires’ Rootbeer.” Printers’ Ink 24, no. 12 (September 21, 1898). Dr Pepper Museum Collection.

  Grynbaum, Michael M. “Bloomberg Plans a Ban on Large Sugared Drinks.” New York Times, May 31, 2012. www.nytimes.com/2012/05/31/nyregion/bloomberg-plans-a-ban-on-large-sugared-drinks.html.

  Haden-Guest, Anthony. “The Carbonated Conquest.” Miami Herald Tropic, August 24, 1973. Coca-Cola Collection.

  Handelsblatt. “Sinalco—die Limonade.” December 18, 2012. www.handelsblatt.com/marken-des-jahrhunderts/unternehmensportraet-sinalco-die-limonade/7536862.html.

  Harless, William. “Richmond Soda Tax: Beverage Lobbyist Funds ‘Community’ Campaign Against Measure.” Huffington Post, June 14, 2012. www.huffingtonpost.com/2012/06/14/richmond-soda-tax_n_1598508.html.

  Heckman, M. A., K. Sherry, and E. Gonzalez De Mejia. “Energy Drinks: An Assessment of Their Market Size, Consumer Demographics, Ingredient Profile, Functionality, and Regulations in the United States.” Comprehensive Reviews in Food Science and Food Safety 9, no. 3 (May 2010): 303–317.

  Heitner, Darren. “Red Bull Stratos Worth Tens of Millions of Dollars in Global Exposure for the Red Bull Brand.” Forbes, October 15, 2012, www.forbes.com/sites/darrenheitner/2012/10/15/red-bull-stratos-worth-tens-of-millions-of-dollars-in-global-exposure-for-the-red-bull-brand.

  Herndon, Keith. “Coca-Cola Plans to Serve New Taste ‘Out of This World.’” Atlanta Constitution, May 8, 1985.

  Hesse, Stephen. “Pepsi Pushes Coke in Soft-Drink Fray.” Atlanta Constitution, July 29, 1980. Coca-Cola Collection.

  Hightower, James, and Paul Troop. “Coke, Russia Sign Pact to Swap Technical Data.” Atlanta Journal, June 26, 1974. Robert Winship Woodruff Papers.

  Hires. “Yassuh … It’s Genu-wine Hires.” Print advertisement. Life, September 6, 1937.

  Hires, Charles E. “Seeing Opportunities: How Charles E. Hires Laid the Foundation for his Commercial Success.” American Druggist and Pharmaceutical Record, 1913.

  Horrock, Nicholas M. “Carter, as Governor, Got Free Rides on Planes of Lockheed and Coca-Cola.” New York Times, April 1, 1976.

  Huey, John. “New Top Executives Shake Up Old Order at Soft Drink Giant.” Wall Street Journal, November 6, 1981.

  Hughes, Edward. “U.S. Has a Big Stake in the Middle East’s Newest, Hottest Row.” Wall Street Journal, October 12, 1951.

  Hull Daily Mail. “House and Home.” June 2, 1927.

  Iezzi, Teressa. “Red Bull Stratos Shatters Records—and Traditional Notions of Marketing.” Co.Create, October 15, 2012, www.fastcocreate.com/1681748/red-bull-stratos-shatters-records-and-traditional-notions-of-marketing

  Illustrated London News. “The Alkaloid Theine …” January 21, 1865.

  Independent. “French Branding Story Orangina Marks 75 Years of Ad Fizz.” July 16, 2011. www.independent.co.uk/life-style/food-and-drink/french-branding-story-orangina-marks-75-years-of-ad-fizz-2314796.html.

  “Industrial Philadelphia: The Charles E. Hires Company.” Unattributed and undated news clipping. Dr Pepper Museum Collection.

  Jacarrino, Mike, Celeste Katz, and Tina Moore. “President Barack Obama, Michelle Obama Surprise Blue Hill Patrons.” New York Daily News, May 31 2009. www.nydailynews.com/news/politics/president-barack-obama-michelle-obama-surprise-blue-hill-patrons-article-1.374974.

  Jeffcoat, A. E. “American Pop Pours in a Swelling Flood Down Throats Abroad.” Wall Street Journal, May 1950. Coca-Cola Collection.

  “John Thomas Lupton.” Unattributed and undated news clipping. Coca-Cola Collection.

  Johnson, Roy W. “The Story of Charles E. Hires.” Printers’ Ink Monthly, 1921. Dr Pepper Museum Collection.

  Jones, Harrison. “Blessed Beginnings.” Coca-Cola Bottler, August 1944. Robert Winship Woodruff Papers.

  “Joseph Brown Whitehead.” Unattributed and undated news clipping. Coca-Cola Collection.

  Kinsella, J. Hixon. “Highlights of Coca-Cola Advertising During the First Half Century of the Coca-Cola Bottler.” Coca-Cola Bottler, April 1959. Coca-Cola Collection.

  Kramer, Julia. “Bottled Sodas—Trending.” Time Out Chicago, June 14, 2012.

  Kurtz, Wilbur, Jr. “Joseph A. Biedenharn.” Coca-Cola Bottler, August 1944. Coca-Cola Collection.

  Landi, Heather. “A Mighty Force.” Beverage World, January 15, 2009.

  _____. “State of the Industry Report ’07: Bottled Water.” Beverage World, April 15, 2007.

  Lefebvre, Thierry. “Un pharmacien espagnol à l’origine d’Orangina.” Revue d’histoire de la pharmacie 348 (2005): www.persee.fr/web/revues/home/prescript/article/pharm_0035-2349_2005_num_93_348_5906.

  Lewis, Carol. “The ‘Poison Squad’ and the Advent of Food and Drug Regulation.” U.S. Food and Drug Administration Consumer Magazine, November–December 2002.

  L’Express. “Jean-Claude Beton, inventeur d’Orangina et génie de la communication.” July 8, 2011. www.lexpress.fr/actualites/1/economie/jean-claude-beton-inventeur-d-orangina-et-genie-de-la-communication_1010541.html.

  Lieberman, Paul. “The Spy Who Came in from the Cola.” Atlanta Journal, November 7, 1982.

  Los Angeles Times. “Believes Nixon Still Has Business Support PepsiCo Chief Raps Watergate Tape Actions.” November 8, 1973.

  Ludington Daily News. “It’s Pop Politics: Pepsi, Coke Battle Spills Over into NASA.” July 13, 1985.

  Lund, Morten, and Mary Hayes. “Skiing Comes to Aspen: Visionaries and Teachers.” Skiing Heritage 10, no. 2 (1997).

  Lustig, Robert H., Laura A. Schmidt, and Claire D. Brindis. “The Toxic Truth About Sugar.” Nature 482 (February 2, 2012): 27–29.

  Madden, Caroline. “Judge Finds Message in a Bottle.” Irish Times, June 18, 2012. www.irishtimes.com/newspaper/finance/2012/0618/1224318130082.html.

  Massmann, W. F. ‘Bill’. “Government Intervention.” Clock Dial, July–August 1978. Dr Pepper Museum Collection.

  McCollum, Justin. “A Brief Historiography of U.S. Hegemony in the Cuban Sugar Industry.” The Forum: Cal Poly’s Journal of History 3, no.1, art. 8 (2011): www.digitalcommons.calpoly.edu/forum/vol3/iss1/8.

  McEwan, Andrew. “Nixon Makes Things Go Better with Pepski.” Daily Mail, November 2, 1975.

  McPherson, Lynn. “Irn-Bru
TV Advert Provokes String of Complaints.” Daily Record, June 17, 2012. www.dailyrecord.co.uk/news/business-news/2012/06/17/irn-bru-tv-advert-provokes-string-of-complaints-86908-23897155.

  Miami News. “Death Notices: Kirsch.” May 15, 1976.

  Molseed, John. “New York–Type Soda Ban Plan Gets Cold Response Locally.” Cedar Valley Business Monthly Online, June 17, 2012. http://wcfcourier.com/business/local/new-york-type-soda-ban-plan-gets-cold-response-locally/article_ee594acc-b648-11e1-b327-0019bb2963f4.html.

  Montreal Gazette. “Spruce Beer Dates from 17th Century.” August 13, 1986.

  Morgan, Philip. “Soda Pop.” Tampa Tribune, August 5, 1983. Dr Pepper Museum Collection.

  Morris, Joe Alex, Jr. “Ford, Coca-Cola Afoul of Arabs.” New York Herald Tribune, June 16, 1966.

  Morrison, Joseph L. “The Soda Fountain.” American Heritage, August 1962.

  Munsey, Cecil. “Matches, Match Safes and the History and Relics of Koca-Nola.” Federation Glass Works, January 1992.

  _____. “Mrs. Diva Brown: ‘Original Coca-Cola Woman.’” Bottles and Extras, summer 2004.

  _____. “The Six-Pack Cometh.” Soda Pop Dreams Magazine 5, no. 5 (Christmas 2002).

  _____. “Soda Pop Santas (1915–1964).” Soda Fizz, November–December 2007.

  Museum News. “The Classic Contour-Shaped Bottle for Coca-Cola: Attributes and Characteristics, 1916–1969.” December 1968. Coca-Cola Collection.

  Mussell, Betty. “The Bottle.” American Heritage, June–July 1986.

  Nature. “The Cyclamate Bandwagon.” Vol. 224 (October 25, 1969).

  Nees, P. O., and P. H. Derse. “Feeding and Reproduction of Rats Fed Calcium Cyclamate.” Nature 208 (October 2, 1965).

  Nelson, Steven. “New York Soda Ban Struck Down, Bloomberg Promises Appeal.” US News, March 11, 2013. www.usnews.com/news/articles/2013/03/11/new-york-soda-ban-struck-down-bloomberg-promises-appeal

  Network. “Aqua-Chem Sale Completed.” Vol. 2, no. 17 (September 15, 1981). Robert Winship Woodruff Papers.

  _____. “Beijing Plant Opens.” Vol. 2, no. 8 (April 30, 1981). Robert Winship Woodruff Papers.

  New Idea Woman’s Magazine. “Coca-Cola: The Shoppers Panacea.” 1907. Coca-Cola Collection.

  New-York Daily Tribune. “Cocaine Sniffers: Use of the Drug Increasing Among Negroes of the South.” June 21, 1903.

  New York Post. “Mount Sinai Ends Coca-Cola Boycott.” April 12, 1966.

  _____. “No Coke for Israel—Arab Pressure Denied.” April 9, 1966.

  New York Times. “Coke Embargoed a Day at Hospital.” April 12, 1966.

  _____. “Personality: From Salesman to the Top Post.” April 11, 1965.

  _____. “Who Put the Fizz in Soda Water?” September 13, 1913.

  New York World-Telegram. “Pepsi’s Profit, Sales Climb to New Highs.” March 10, 1965.

  New York World-Telegram and Sun. “Nathan’s May Hold the Coke to Draw Some in Israel.” April 9, 1966.

  News & Views. “All Star Per Capita League.” February 1945. Dr Pepper Museum Collection.

  _____. “Sugar—Still Rationed!” June 1947. Dr Pepper Museum Collection.

  Newsday. “Shuttle Set for Launch.” July 12, 1985.

  _____. “Sweet Talk to FDA Stirs Tempest in a Soda Bottle.” October 23, 1969.

  Oatman, Maddie. “Soda: Ban It? Nah. Tax It? Yep.” Mother Jones, June 18, 2012. www.motherjones.com/environment/2012/06/soda-sugar-tax-richmond.

  _____. “A Timeline of Sugar Spin.” Mother Jones, October 31, 2012. www.motherjones.com/politics/2012/10/sugar-industry-marketing-timeline.

  O’Brien, James. “How Red Bull Takes Content Marketing to the Extreme.” Mashable, December 19, 2012. http://mashable.com/2012/12/19/red-bull-content-marketing.

  O-C News. “Delivering the Goods: The Know-How of Successful Merchandising.” September 1949. Dr Pepper Museum Collection.

  _____. “Orange Crush and Kids—a ‘Natural Promotion.’” May–June 1951. Dr Pepper Museum Collection.

  O’Leary, Noreen. “Soft-Drink Consumption Continues to Decline.” AdWeek, March 30, 2010. www.adweek.com/news/advertising-branding/soft-drink-consumption-continues-decline-107218.

  Oliver, Thomas. “Classic’s Return Good News to ‘Coke Heartland’ Bottlers.” Atlanta Journal, July 11, 1985.

  _____. “Coke Just Entertain No-Caffeine War, But Guns for Top.” Atlanta Journal and Constitution, May 8, 1983.

  Oney, Steve. “Mello Marketing.” Atlanta Weekly Magazine, June 8, 1980.

  O’Toole, Thomas. “Cola Clash Is Taking to Heavens.” Washington Post, July 12, 1985.

  Paris Match. “The Greatest Commercial Mystery of the Century.” Undated translation. Robert Winship Woodruff Papers.

  Park, Alice. “The New York City Soda Ban, and a Brief History of Bloomberg’s Nudges.” Time, May 31, 2012. http://healthland.time.com/2012/05/31/bloombergs-soda-ban-and-other-sweeping-health-measures-in-new-york-city.

  Pawley, Emily. “Powerful Effervescence.” Chemical Heritage Magazine 26, no. 2 (summer 2008): www.chemheritage.org/discover/media/magazine/articles/26-2-powerful-effervescence.aspx.

  Pepsi-Cola. “Pepsi One Way.” Print advertisement. Victoria Advocate, June 3, 1966.

  _____. “Pepsi, the Light Refreshment.” Print advertisement. American Weekly, January 25, 1953. Robert Winship Woodruff Papers.

  _____. “The Time Will Come …” Print advertisement. Bath Chronicle and Weekly Gazette, July 15, 1944.

  Printers’ Ink Monthly. “The Story of My First Job: Charles E. Hires’ Experience.” Undated news clipping. Dr Pepper Museum Collection.

  Pure Water Co. Ltd. Print advertisement. Illustrated London News, April 14, 1894.

  Refresher. “Bob Woodruff.” April 1960. Coca-Cola Collection.

  _____. “Fanta & Sprite.” January–February 1962. Coca-Cola Collection.

  _____. “Ike Herbert Finds New Products Exciting.” July–August 1966. Coca-Cola Collection.

  _____. “Minute Maid Company: A Look at the Leader.” March–April 1965. Coca-Cola Collection.

  Refresher USA. “Fifty Fabulous Years of Overseas Growth for Coca-Cola, 1926–1976.” Vol. 8, no. 3 (1976). Coca-Cola Collection.

  Reynolds, Barbara. “Soda, Food, Movies—It’s All Refreshment.” USA Today, August 7, 1984.

  Richmond Times. “Greenway Found a Deranged Man.” July 25, 1902.

  Rolett, Burl. “Hoping for a Humdinger.” Richmond BizSense, June 21, 2012. www.richmondbizsense.com/2012/06/18/hoping-for-a-humdinger.

  Rudin, Max. “Beer and America.” American Heritage, June–July 2002.

  San Francisco Chronicle. “Ban on Carbonated Drinks Is Urged in S. F. Schools.” March 9, 1949.

  Scotland on Sunday. “Scotland’s Other National Drink Gets a Carpeting.” June 10, 2012. www.scotsman.com/scotland-on-sunday/scotland/scotland-s-other-national-drink-gets-a-carpeting-1-2347451.

  Siegel, Benjamin. “Sweet Nothing—the Triumph of Diet Soda.” American Heritage. June–July 2006. www.americanheritage.com/content/sweet-nothing—-triumph-diet-soda-0.

  Sims, Calvin. “Lima Journal; Peru’s Pride That Refreshes.” New York Times, December 26, 1995. www.nytimes.com/1995/12/26/world/lima-journal-peru-s-pride-that-refreshes-kola-of-a-local-color.html.

  Smith, Erik P. “Was the New Coke–Old Coke Skirmish Actually Planned?” Spokesman-Review, July 23, 1985.

  Soft Drink Industry. “Root Beer in Big Sales Leap as Drive to Build Image Wins New Customers.” January 2, 1968. Dr Pepper Museum Collection.

  Subramanian, Samanth. “The Real Thing.” PORT Magazine, winter 2011.

  Sutcliffe & Co. “Aerated Lemonade.” Print advertisement. York Herald and County Advertiser, March 14, 1807.

  Tappy, Luc. “Q&A: ‘Toxic’ Effects of Sugar: Should We Be Afraid of Fructose.” BMC Biology 10, no. 42 (May 2012): www.biomedcentral.com/1741-7007/10/42.

  Taubman, Philip. “The Great Soft-Drink Shoot-Out.” Esquire, March 27, 1979.

  Tecumseh News. “Where Sp
ruce Beer Is Made.” November 29, 1912.

  Thos. Christy & Co. Print advertisement. Illustrated London News, December 6, 1890.

  Time. “The Sun Never Sets on Coca-Cola.” May 15, 1950.

  Today’s Advertising. “Pepsi-Cola Hits the Spot Again! This Time It’s with 12-oz. Cans.” Vol. 1, no. 72 (February 27, 1950).

  Trimingham, Adam. “Awash with History.” Argus. June 27, 2011. www.theargus.co.uk/magazine/nostalgia/9107878.print.

  Vartanian, Lenny R., Marlene B. Schwartz, and Kelly D. Brownell. “Effects of Soft Drink Consumption on Nutrition and Health: A Systematic Review and Meta-Analysis.” American Journal of Public Health 97, no. 4 (April 2007).

  Victoria Advocate. “Novel System of Internship of Youths to Start.” July 2, 1940.

  Wall Street Journal. “Pepsi-Cola Co.” December 11, 1952.

  _____. “Pepsi-Cola Test-Markets New Dietetic Soft Drink.” March 9, 1964.

  Watchman. “Do You Advocate Temperance?” June 29, 1899.

  Watin-Augouard, Jean. “Orangina, la petite boisson secouée.” Histoire d’entreprises 7 ( July 2009).

  Welsh, Jean A., Andrea J Sharma, Lisa Grellinger, and Miriam B Vos. “Consumption of Added Sugars Is Decreasing in the United States.” American Journal of Clinical Nutrition 94, no. 3 (September 2011): 726–734.

  Western Morning News and Mercury. “Britain Adopts the Soda-Fountain.” June 30, 1931.

  “What the Coke Brass Had to Say.” Unattributed and undated news clipping. Coca-Cola Collection.

  Willard, J. J. “Some Early History of Coca-Cola Bottling.” Coca-Cola Bottler, August 1944. Coca-Cola Collection.

  Wilson, Dr. Andrew. “Science Jottings.” Illustrated London News, June 25, 1898.

  Wolverine Citizen. “Pleasant Drinks.” July 30, 1859.

  Woodward-Lopez, Gail, Janice Kao, and Lorrene Ritchie. “To What Extent Have Sweetened Beverages Contributed to the Obesity Epidemic?” Public Health Nutrition 14, no. 3 (March 2011).

  Yates, Don. “Charles E. Hires Company 1870–Present Philadelphia, Pennsylvania.” Bottles and Extras, summer 2005. www.fohbc.org/PDF_Files/HiresRootBeer_DonYates.pdf.

  Zeldes, Leah A. “Two Rivers: Drinking Green in Chicago This St. Patrick’s Day.” Dining Chicago, March 9, 2010. www.diningchicago.com/blog/2010/03/09/two-rivers-drinking-green-in-chicago-this-st-patricks-day.